1 We cooperate fairly
We develop tourism in cooperation with other actors in our region and industry. Together, we can better influence the future of society and tourism. We want it to be good to live and visit our area now and in the future, so we make decisions that are sustainable for future generations as well. We treat everyone with respect and fairness, and only engage in fair and honest trading.
2 We take care of nature
We protect the environment, landscapes and biodiversity of our area. Our operations do not exceed the carrying capacity of nature, but contribute to securing the opportunities for a good life and the preservation of a clean operating environment in our area. We also take care of the welfare and dignified treatment of our animals.
3 We respect cultural heritage
We cherish the cultural heritage of our region. Our goal is to genuinely and respectfully present, revitalize, maintain and strengthen culture. We also understand that cultures have always evolved in interaction and learned from each other.
4 We promote prosperity, human rights and equality
We treat our employees, guests and residents of our area equally and respectfully, regardless of their background. We take people's special needs into account in our operations. We train, guide and encourage our staff to act responsibly.
5 We prefer local
We support products, services and businesses in our area, and our goal is to employ local people. We prefer food made from Finnish raw materials. We involve residents and businesses in matters that concern them.
6 We invest in safety and quality
We take care of the safety of local residents, our staff and guests, and comply with the law and government regulations. When we develop our services and products above quality, we create the conditions for the continuity of our own operations.
7 We consider the climate impact
We make good climate choices and reduce our carbon footprint. We monitor the impact of tourism on the environment and, through active measurement, aim for more efficient use of energy and resources.
8 We communicate openly
We boldly communicate in our area about the responsible actions of tourism and future plans and visions. We want Finland's sustainable tourism to be known in the world. We openly talk about success, but also about challenges.
9 We are constantly developing our business
We are ready to renew our services and products so that there will be sufficient demand for them in the future as well. A stable economy and ethical business create the basis for the sustainable development of operations.
10 We are committed to the principles of sustainable tourism
We will take an active role in promoting sustainable tourism and implementing these principles of sustainable tourism. We will draw up an action plan for sustainable tourism, according to which we will act more systematically in the future. We are committed to action and want to learn more in the future.